Multiple AIs answered this question

Try it yourself

How do you approach a company you want to create a partnership with if you have no contact person at the company Do you just contact them through the contact form Do you try to sell the benefits of the partnership in the initial email

Short plan you can execute today:

  1. Research: find the right role (Partnerships/BD/Alliances, Head of Sales, Marketing lead, COO) via LinkedIn, company site, press releases, or investor pages. Seek a warm intro from mutual connections first.
  2. Prioritize direct contact: email or LinkedIn message to a named person is best. Use the contact form only if you can’t find anyone — still write it as if addressing a person and state the role so it routes correctly.
  3. Initial message = concise value + CTA. One sentence on who you are, one sentence on the specific benefit to them (revenue, users, cost savings), one line of social proof, one clear ask (15-min call or permission to send a one‑pager).
  4. Subject line and length: 5–8 words for subject; 3 short paragraphs, ≤6 sentences total.
  5. Follow up: 2 more attempts over 10–14 days, each adding new evidence or an alternate CTA (e.g., intro call vs. pilot).
  6. Attach a one‑pager or link to a short Loom only when requested or in follow-ups.

What type of company and partnership outcome are you targeting?

Ask multiple AIs at once — it's free

People also asked