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How do I write a proposal for partnering with some social media influencers on a fashion brand

Start with a short, personalized email subject and opener that names the influencer and why they fit the brand. Keep the proposal 1–2 pages and include these clear sections:

  • One-line campaign overview: goal (brand awareness, sales, content), dates, and target audience.
  • Why you chose them: cite specific posts, audience fit, or engagement metrics.
  • Deliverables: number/type of posts (feed, Reels, Stories), captions, hashtags, and any required CTA or affiliate code. Allow creative freedom.
  • Compensation: flat fee, product, commission (affiliate link), or combo. Give ranges or exact offer and payment terms.
  • Usage & rights: how long you’ll reuse content and where (ads, web).
  • KPIs & reporting: what you’ll measure (views, clicks, sales) and cadence of reports.
  • Timeline & approval process: draft deadlines and posting window.
  • Attachment: brand kit (logo, tone, style, sizing), examples, contact person and next steps.

Keep tone collaborative. End with a clear CTA: “Are you available for a 15‑minute call to finalize details?”

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