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How do I write a partnership proposal?

Write a short, targeted document that makes it trivial for the reader to say “yes.” Use this step-by-step checklist:

  • Open with a 2–3 sentence hook: who you are, one-sentence value proposition, and why you chose them.
  • Executive summary (1 paragraph): proposed partnership and the main upside for them.
  • What you bring: concrete assets (customers, tech, channels), numbers (reach, revenue, conversion rates).
  • What you want: clear asks (co-marketing, distribution, product integration, equity, etc.).
  • Joint plan: scope of work, milestones and timeline (30/60/90 days), and who owns each task.
  • Success metrics: 2–4 KPIs and target results (e.g., +20% leads, 10k users).
  • Financials: revenue split, costs, or promotional budget; include a simple ROI line.
  • Legal/term basics: duration, exclusivity, exit terms (save full contracts for later).
  • Close with a single call-to-action: propose a 20–30 minute meeting and include contact info.
  • Attach appendices: case studies, one-page bio, product screenshots, or a sample contract.

Keep it 1–2 pages, use plain language, and personalize one key paragraph for every prospect.

Who’s the partner type (industry/company size) and what primary outcome do you want from the partnership?

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