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How do I write a business proposal to an e commerce company for a tie up

Start by researching the e‑commerce company (audience, SKU gaps, current promos, KPIs). Send a crisp email with attachments: one‑page executive summary, partnership terms, pricing, and 30‑60 day rollout plan.

Follow this outline:

  • Subject: “Partnership proposal — [Your Company] x [E‑tailer]: [Key benefit in one phrase]”
  • Opening: 1–2 sentences: who you are and why this fits them (use a concrete metric).
  • Value proposition: state the upside (revenue lift, new customers, margin improvement) with numbers or benchmarks.
  • Offer details: what you provide (inventory, marketing spend, exclusivity, tech/integration) and the partnership model (consignment, wholesale, revenue share, co‑marketing).
  • Implementation & timeline: pilot length, launch steps, responsibilities.
  • Proof: brief case study or metrics from similar partners.
  • Terms & KPIs: pricing, targets, reporting cadence, exit clause.
  • CTA: propose a 20–30 minute call with 2 date options.

Attach a 1‑page P&L projection and short rollout checklist. Would you tell me what product/service and type of tie‑up (distribution, private label, co‑marketing) you’re targeting?

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