Here’s a ready-to-use slide structure for your competitor analysis presentation, plus where to grab pre-built templates immediately.

Slide-by-Slide Template Structure

Slide 1: Landscape Overview

Title: Competitive Landscape: [Your Market]

• Visual: 2x2 matrix (Price vs. Quality/Features) or "Magic Quadrant" style
• Content: Plot 4-6 key competitors + your position
• Killer addition: Use bubble size = market share

Slide 2: Competitor Profiles (1 slide each, or 4-up layout)

Per competitor:

• Snapshot: Logo, founded date, funding stage, employee count
• Tagline/Value Prop: How they describe themselves
• Target Audience: "Who they sell to" (be specific: "Enterprise healthcare IT" not just "B2B")
• Key Differentiator: Their one unique angle

Slide 3: Feature Comparison Matrix

Format: Side-by-side table or horizontal bar chart

Pro tip: Use Harvey Balls (●◐◗○) instead of checkmarks for nuance (Fully featured/Partial/Missing)

Slide 4: Pricing & Packaging Deep Dive

• Pricing tiers visualized (stacked bars or tier cards)
• Hidden costs: Setup fees, support tiers, usage limits
• Value metric: What do they charge for? (Seats? API calls? Revenue share?)

Slide 5: Messaging & Positioning Analysis

The "Messaging Hierarchy":

• Competitor A: "The Enterprise Solution" → Technical specs, security certs, case studies with Fortune 500
• Competitor B: "The Easy Choice" → Simple UI, quick setup, no-code angle
• You: [Your positioning gap here]

Slide 6: Digital Presence & GTM Tactics

• Traffic sources: Direct vs. Organic vs. Paid (use SimilarWeb screenshots)
• Content strategy: Blog frequency, lead magnets, webinar topics
• Ad creative examples: Screenshots of their current Facebook/LinkedIn ads (use Facebook Ad Library)

Slide 7: Strengths vs. Vulnerabilities

Two-column layout:

• Their Moats: What you can't easily copy (network effects, years of data, exclusive partnerships)
• Their Gaps: Customer complaints from G2/Capterra reviews, missing features, poor UX areas

Slide 8: Strategic Implications

The "So What" slide:

• Defend: Where we must invest to maintain parity (table stakes)
• Differentiate: Where we'll win (your unique value)
• Attack: Their weak spots to exploit in sales conversations
• Watch: Emerging threats (new entrants, pivoting adjacent players)

Where to Get Pre-Built Templates (Download Today)

Free Options:

• Canva: Search "Competitor Analysis" → 50+ editable templates (export to PPT)
• SlideModel: "Competitor Analysis PowerPoint Template" (free tier available)
• Slidesgo: Free Google Slides templates that convert to PPT

Premium (Worth It):

• Envato Elements: $16/month unlimited downloads. Search "Market Analysis" or "Competitive Landscape"
• Think-Cell: If you do this often, this PowerPoint plugin makes comparison charts 10x faster

Not-deck tools that export to PPT:

• Miro: Competitive analysis templates (export as PNG slides)
• Coda/Notion: Create comparison tables, then screenshot into PPT for polish

Design Best Practices

1. Color code consistently: You = Blue, Competitor A = Red, Competitor B = Yellow (use this scheme across ALL slides)
2. Logo barriers: Add competitor logos to top corner of slides—the visual repetition helps executives track "who is who"
3. The "Red Team" slide: Dedicate one slide to "What if Competitor X copies our best feature?"—shows strategic depth
4. Data dating: Footnote every claim with "Source: [Date]"—competitor intel goes stale fast

Quick Data Gathering Checklist

Before you design, collect:

• 3 recent customer reviews from G2/TrustRadius (copy/paste quotes)
• Pricing page screenshot (they change frequently)
• LinkedIn headcount growth (signals investment/scale)
• Their last 2 press releases (signals strategic direction)

Need help customizing this for a specific scenario? Tell me:

• What industry/niche are you analyzing? (SaaS, retail, consulting, etc.)
• Who’s the audience? (Investors, internal leadership, sales team?)
• How many competitors are you tracking? (2-3 deep dives vs. 10+ landscape view changes the format significantly)

I can then recommend specific chart types and data points that will resonate most for your situation.

Competitor Analysis PPT Template: Quick Start Guide

Step 1: Download a Free, Ready-to-Use Template

Save time by grabbing a professional, editable PowerPoint template. Here are the top free options (verified as downloadable without signup where possible, as of 2026):

• Smartsheet Competitive Analysis Presentation (Direct PPTX download, 100% free):
  Download here
  Includes slides for marketing profile, target market, landscape analysis, and competitive advantage.

• SlidesCarnival Competitor Analysis Templates (Multiple free themes, PPT/Google Slides):
  Browse & Download
  No signup, unlimited downloads. Great for SWOT, market share, and comparison charts.

• Slidesgo Competitor Analysis Presentation (Free PPT/Google Slides):
  Download here
  Creative design with infographics for strengths/weaknesses, market share, and more.

• SlideEgg Free Competitor Analysis Slides (Mix-and-match free slides):
  Download free pack
  Editable templates for pricing analysis, landscape, and positioning.

• 24Slides Free Competitor Analysis Template (Simple, professional PPT):
  Download here
  Focuses on ranking competitors, traffic analysis, and strategy.

Pro Tip: Open in PowerPoint or Google Slides. Export Google Slides to PPTX via File > Download > Microsoft PowerPoint.

Step 2: Customize the Template (5-Minute Setup)

1. Open the file in PowerPoint (or import to Google Slides).
2. Update branding: Replace logos (Insert > Pictures), change colors (Design > Variants), and fonts (Home > Font).
3. Add your data: Use placeholders for competitor names, metrics (e.g., revenue, market share).
4. Insert visuals: Add charts (Insert > Chart > Radar/Column for comparisons) or SmartArt for SWOT matrices.
5. Animate for impact: Select objects > Animations tab > Fade/Wipe for smooth reveals.

Step 3: Key Sections to Populate (Standard Competitor Analysis Structure)

Fill these slides with your research for a complete deck (aim for 10-15 slides):

• Slide 1: Title & Overview – Your company vs. 3-5 top competitors.
• Slide 2-4: Competitor Profiles – Name, products, strengths/weaknesses, market share (use pie charts).
• Slide 5: SWOT Comparison – Table/matrix comparing all.
• Slide 6: Pricing & Features Matrix – Radar chart for side-by-side.
• Slide 7: Market Positioning – Perceptual map (2-axis chart: e.g., Price vs. Quality).
• Slide 8: Opportunities & Threats – Bullet points with action items.
• Slide 9: Recommendations – Your competitive edge and next steps.
• Slide 10: Summary – Key takeaways.

Gather Data Quickly:

• Use tools like SimilarWeb/SEMrush for traffic/pricing.
• Google "competitor X [your industry] review" for insights.

Step 4: Present & Iterate

• Test on a projector (Slide Show > From Beginning).
• Share via OneDrive/Google Drive for collaboration.
• Update quarterly as markets change.

This gets you a polished PPT ready to present today!

What industry are you analyzing (e.g., tech, retail)? How many competitors? Any specific features like SWOT or pricing focus? Let me know for tailored tweaks or more templates!