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Try it yourselfCompetitor analysis template free
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Competitor analysis template free
Use this quick free competitor-analysis template in a Google Sheet (create columns below) and follow the 4-step process.
Columns to add: Competitor name | URL | Headline/USP | Target customer | Key products/features | Pricing & plans | Distribution channels (SEO, ads, retail, partners) | Traffic estimate (SimilarWeb/Analytics) | Top keywords | Content & social strategy | Tech stack | Reviews & ratings | Strengths | Weaknesses | Gaps/opportunities | Quick tactical ideas | Priority (1–3) | Next check date.
How to use it (step-by-step):
- Pick 3–5 direct competitors. Fill columns from their websites, app stores, and free tools (Google Search, SimilarWeb free, BuiltWith, Google Alerts).
- Note top keywords and traffic estimates, copy 3–5 product claims/features, and capture pricing tiers.
- Score strengths/weaknesses and mark Gaps/opportunities where you can win (feature, price, service, channel).
- Turn top 3 tactical ideas into tasks (ownership, deadline, metric). Update monthly or after major product moves.
Want, I can populate this for one competitor to show what it looks like—which competitor should I start with?
Kimi K2.5Competitor analysis template free
Use this quick free competitor-analysis template in a Google Sheet (create columns below) and follow the 4-step process.
Columns to add: Competitor name | URL | Headline/USP | Target customer | Key products/features | Pricing & plans | Distribution channels (SEO, ads, retail, partners) | Traffic estimate (SimilarWeb/Analytics) | Top keywords | Content & social strategy | Tech stack | Reviews & ratings | Strengths | Weaknesses | Gaps/opportunities | Quick tactical ideas | Priority (1–3) | Next check date.
How to use it (step-by-step):
- Pick 3–5 direct competitors. Fill columns from their websites, app stores, and free tools (Google Search, SimilarWeb free, BuiltWith, Google Alerts).
- Note top keywords and traffic estimates, copy 3–5 product claims/features, and capture pricing tiers.
- Score strengths/weaknesses and mark Gaps/opportunities where you can win (feature, price, service, channel).
- Turn top 3 tactical ideas into tasks (ownership, deadline, metric). Update monthly or after major product moves.
Want, I can populate this for one competitor to show what it looks like—which competitor should I start with?
Grok 4.1 FastCompetitor analysis template free