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Try freeCompetitor analysis template google sheets
Tired of endlessly sifting through articles for the perfect competitor analysis template in Google Sheets? AI cuts right to the chase, offering tailored, conversational insights that address your specific needs, and you can leverage different AIs for a holistic perspective to get the best possible solution without the usual time sink.
Join 10,000+ analysts, marketers & other professionals
Ask questions like this to multiple AIs at once
Try freeCompetitor analysis template google sheets
Tired of endlessly sifting through articles for the perfect competitor analysis template in Google Sheets? AI cuts right to the chase, offering tailored, conversational insights that address your specific needs, and you can leverage different AIs for a holistic perspective to get the best possible solution without the usual time sink.
Join 10,000+ analysts, marketers & other professionals
Grok 4.1 FastCompetitor analysis template google sheets
Here’s a ready-to-implement Google Sheets competitor analysis framework you can build in the next 30 minutes. I’ve structured this as a multi-tab workbook that automates scoring and visual comparisons.
🎯 The 5-Tab Structure
Create these tabs in your Google Sheet:
Tab 1: Executive Dashboard (The Scorecard)
Auto-populated summary view for stakeholders
| Column A | Column B | Column C | Column D | Column E |
|---|---|---|---|---|
| Competitor | Threat Level 🔴🟡🟢 | Market Position | Our Gap | Last Updated |
| Competitor A | =IF(E2>80,"🔴 High",IF(E2>50,"🟡 Med","🟢 Low")) | Leader/Challenger/Niche | High/Med/Low | [Date] |
Setup:
- Link Column E to your scoring from Tab 2 using
=Tab2!F2 - Create a Chart: Insert → Chart → Radar Chart using data from Tab 2 to visualize competitive positioning
Tab 2: Competitor Scorecard (The Engine)
Quantitative comparison matrix
| Comp Name | Market Share | Price Point | Feature Score | UX Score | Marketing Strength | Total Score |
|---|---|---|---|---|---|---|
| Acme Corp | 35% | $19/mo | 8/10 | 7/10 | 9/10 | =AVERAGE(C2:F2) |
| Beta Inc | 15% | $19/mo | 6/10 | 9/10 | 5/10 | =AVERAGE(C3:F3) |
Pro Formulas:
- Conditional Formatting: Select Market Share column → Format → Conditional Formatting → Color scale (Green=High, Red=Low)
- Auto-ranking:
=RANK(G2,G\$1:G\$10,0)in column H to rank by total score - Data Validation: For Price Point column, use dropdowns: "Premium/Mid-tier/Budget"
Tab 3: Feature Matrix (The Deep Dive)
Side-by-side capability comparison
| Feature Category | Your Product | Competitor A | Competitor B | Competitor C | Gap Analysis |
|---|---|---|---|---|---|
| Core Features | |||||
| Mobile App | ✅ | ✅ | ❌ | ✅ | =IF(B3=C3,"Parity","Gap") |
| API Access | ✅ | ✅ | ✅ | ❌ | Lead opportunity |
| Advanced | |||||
| AI Automation | 🚧 | ✅ | ❌ | ❌ | Build ASAP |
Formatting Tips:
- Use Checkboxes (Insert → Checkbox) instead of ✅/❌ for interactive filtering
- Add Filter Views (Data → Filter views) to sort by "Missing Features" only
- Freeze Row 1 and Column A (View → Freeze)
Tab 4: Messaging & Positioning (Qualitative)
Track how they talk to customers
| Competitor | Tagline | Value Prop | Target Audience | Tone | CTA Strategy | Key Differentiator |
|---|---|---|---|---|---|---|
| Acme Corp | "Fastest in class" | Speed-focused | Enterprise IT | Technical | "Book demo" | 99.9% uptime |
| Beta Inc | "Made simple" | Ease of use | SMBs/Marketers | Friendly | "Start free" | No-code setup |
Action Column: Add a "Our Response" column to draft counter-positioning statements immediately.
Tab 5: Intelligence Log (Ongoing Monitoring)
Timestamped updates to track changes
| Date | Competitor | Change Detected | Impact Level | Source | Action Required |
|---|---|---|---|---|---|
| 2024-01-15 | Acme Corp | Raised prices 20% | High | Pricing page | Evaluate our pricing strategy |
| 2024-01-10 | Beta Inc | Launched mobile app | Medium | Press release | Accelerate our mobile roadmap |
🛠️ Quick Setup Checklist (15 minutes)
- Create the sheets → Copy the headers above into each tab
- Add conditional formatting:
- Scorecard tab: Green/red gradients on numerical columns
- Feature Matrix: Red fill for "❌" cells to highlight gaps instantly
- Insert Sparklines in Dashboard:
=SPARKLINE(Tab2!C2:F2)to show trend mini-charts - Set up Data Validation: Create dropdown lists for "Threat Level" and "Market Position" to keep data clean
- Share settings: Set to "Anyone with link can comment" so your team can add intel without editing formulas
🚀 Data Sources to Populate This (Free)
- Pricing: Their pricing page + G2/Capterra reviews mentioning cost
- Traffic/SEO: SimilarWeb (free tier), Ubersuggest, or SparkToro
- Features: Product demos, YouTube reviews, documentation hubs
- Messaging: Homepages, LinkedIn ads library (search their company), email sign-up flows
- Employee Growth: LinkedIn company insights (hiring = growth)
💡 Automation Upgrade
Add this Google Apps Script (Extensions → Apps Script) to email you when you mark a competitor as "High Threat":
function checkThreats() {
var sheet = SpreadsheetApp.getActiveSheet();
var data = sheet.getRange("B2:B10").getValues();
// Add notification logic here
}
Which industry are you in, and do you want me to customize this for:
- SaaS/B2B tech (focus on feature parity and enterprise readiness)?
- E-commerce/DTC (focus on pricing, shipping, and retention tactics)?
- Service businesses (focus on positioning and service offerings)?
Or would you like me to explain how to set up the automated scoring formulas in more detail?
Gemini 3 ProCompetitor analysis template google sheets
Competitor Analysis Template in Google Sheets
Competitor analysis helps you benchmark your business against rivals, identify gaps, and spot opportunities. Below, I'll guide you through free ready-made templates (with direct access steps) and a DIY build for full customization. All are Google Sheets-compatible and free.
Recommended Free Templates
These are vetted from recent sources (up to 2026). Most let you "Make a copy" for instant editing.
-
Lido Competitive Analysis Template (2026 Edition)
- Link: Open Template Tutorial
- Features: Covers company basics (name, location), strengths/weaknesses, brand personality/mission, products/services, marketing strategies, employee count. Simple comparison table format.
- Access: Visit the page → Click "File > Make a copy" on the embedded sheet. Fully free, no signup.
- Best for: Quick qualitative analysis (e.g., startups, marketing teams).
-
Coefficient Competitor Research Template
- Link: View/Download Template
- Features: Sections for market share, pricing, product features, marketing strategies. Includes pre-built formulas, charts, and data import integration (e.g., from CRM/social).
- Access: Click "View Template" → Make a copy in Google Sheets. Free core template; optional paid add-ons.
- Best for: Data-heavy analysis with visuals.
-
HubSpot Competitive Analysis Template
- Link: Download Page
- Features: Row-based categories (e.g., strengths, pricing) vs. columns for your company + competitors. Side-by-side comparison.
- Access: Enter email → Download Google Sheets version. Free.
- Best for: Beginner-friendly SWOT-style breakdowns.
-
Other Quick Options:
- ClickUp Google Sheets Templates: Multiple free ones for trends, SEO, etc. (Browse and copy).
- Supermetrics SEO Competitor Template: Part of a marketer pack—search for "competitor analysis" in their gallery.
Step-by-Step: Get Started with a Template
- Choose & Access: Pick one above → Open in Google Sheets → "File > Make a copy" (saves to your Drive).
- Identify Competitors: List 3-5 direct/indirect rivals (e.g., via Google search: "top [your industry] competitors").
- Gather Data: Use tools like SimilarWeb (traffic), SEMrush (SEO), LinkedIn (employees), or manual review of their sites/pricing pages.
- Fill It Out:
Category Your Company Competitor 1 Competitor 2 ... Website Traffic 10K/mo 50K/mo 20K/mo Pricing (Avg) $19/mo $19/mo $149/mo Key Features AI chat Basic CRM Analytics Social Followers 5K Twitter 20K IG 10K LinkedIn Strengths Fast UI Low price Integrations - Add Visuals: Insert charts (Insert > Chart) for metrics like pricing or traffic. Use conditional formatting (Format > Conditional formatting) to highlight wins (green) vs. gaps (red).
- Analyze & Update: Add a "Insights" tab with notes (e.g., "Exploit Competitor 1's weak social"). Review quarterly. Share via link (Share button).
- Automate (Optional): Install free add-ons like Supermetrics for live data pulls.
Build Your Own Template (10-Minute Setup)
If templates don't fit, create from scratch:
- New Sheet: Google Drive > New > Google Sheets.
- Set Up Tabs: Rename Sheet1 to "Overview"; add "Pricing", "Marketing", "SWOT".
- Core Structure (Copy-paste this table into A1):
| Metric/Category | Your Company | Competitor A | Competitor B | Competitor C | |-----------------------|--------------|--------------|--------------|--------------| | Company Overview | | | | | | - Founded | | | | | | - Employees | | | | | | - Revenue (Est.) | | | | | | Products/Services | | | | | | Pricing Tiers | | | | | | Target Audience | | | | | | Marketing Channels | | | | | | SEO Ranking (Keyword)| | | | | | Social Engagement | | | | | | Strengths | | | | | | Weaknesses | | | | | | Market Share (Est.) | 20% | 40% | 25% | 15% | - Enhance:
- Formulas: In a "Score" row:
=IF(B2>C2,"Win","Gap"). - Charts: Select data > Insert > Chart (e.g., bar for market share).
- Scorecard: Add
=AVERAGE(B10:B20)for overall ratings.
- Formulas: In a "Score" row:
- Protect & Share: Right-click tabs > Protect sheet (for team edits).
This setup scales for any industry—add rows for specifics like "App Store Rating" for SaaS.
What industry or niche are you analyzing (e.g., e-commerce, SaaS)? How many competitors, and which metrics matter most (e.g., pricing, SEO, social)? Share details for a customized version!