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Competitor analysis template google sheets
Create a new Google Sheet and set up these sheets: Overview, Competitors, Features, Pricing, Traffic/SEO, SWOT.
Competitors sheet (columns):
- A: Competitor name, B: URL, C: Founded/size, D-H: numeric ratings (Product, Pricing, UX, Marketing, Support) 1–10, I: Strengths, J: Weaknesses, K: Notes, L: Overall score.
Scoring:
- Put weight values in D1:H1 (e.g., Product 30, Pricing 20, UX 20, Marketing 15, Support 15).
- In L2 use: =SUMPRODUCT(D2:H2,$D$1:$H$1)/SUM($D$1:$H$1) and copy down.
Visuals & formatting:
- Conditional formatting on column L: Color scale (red→green).
- Create a bar chart of A2:A10 vs L2:L10 for quick ranking.
- Use Filter view to compare segments (e.g., by region or business model).
Data collection and maintenance:
- Use IMPORTXML for rough traffic/SEO metrics or paste manually; date-stamp updates in a separate “Update log” sheet.
- Add a “Top gaps” column in Overview that lists 3 actionable moves (product, price, channel).
Do you want a ready-made copy I can format for you, and how many competitors will you track?
Claude 4.5 HaikuCompetitor analysis template google sheets
Create a new Google Sheet and set up these sheets: Overview, Competitors, Features, Pricing, Traffic/SEO, SWOT.
Competitors sheet (columns):
- A: Competitor name, B: URL, C: Founded/size, D-H: numeric ratings (Product, Pricing, UX, Marketing, Support) 1–10, I: Strengths, J: Weaknesses, K: Notes, L: Overall score.
Scoring:
- Put weight values in D1:H1 (e.g., Product 30, Pricing 20, UX 20, Marketing 15, Support 15).
- In L2 use: =SUMPRODUCT(D2:H2,$D$1:$H$1)/SUM($D$1:$H$1) and copy down.
Visuals & formatting:
- Conditional formatting on column L: Color scale (red→green).
- Create a bar chart of A2:A10 vs L2:L10 for quick ranking.
- Use Filter view to compare segments (e.g., by region or business model).
Data collection and maintenance:
- Use IMPORTXML for rough traffic/SEO metrics or paste manually; date-stamp updates in a separate “Update log” sheet.
- Add a “Top gaps” column in Overview that lists 3 actionable moves (product, price, channel).
Do you want a ready-made copy I can format for you, and how many competitors will you track?
Kimi K2.5Competitor analysis template google sheets