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Competitor analysis template pdf

Here’s a compact, ready-to-use plan to create a competitor-analysis template PDF you can fill and reuse.

Structure to include (one-row-per-competitor summary + detailed pages):

  • Cover: title, date, author, scope.
  • Snapshot table: company, HQ, launch year, size, market share estimate, price range.
  • Product/features matrix: key features, unique selling points, missing features.
  • Pricing & packaging: tiers, discounts, contract terms.
  • Go-to-market: channels, messaging, top campaigns, partners.
  • Performance & signals: traffic/SEO rank, app-store rank, funding, reviews.
  • SWOT and threat level score (1–10).
  • Action plan: immediate moves, mid-term wins, KPIs to track.
  • Sources & last-updated.

How to make the PDF:

  1. Build the layout in Google Docs/Slides, PowerPoint, or Canva (use a clean grid).
  2. Create a scoring table in Sheets for automation; paste charts into the doc.
  3. Add logos and short screenshots for clarity.
  4. Export > Download as PDF (300 dpi for print).

Want, I can generate a blank PDF template — how many competitors do you want to include per report?

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