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Why do business plan templates usually not have a feasibility study section?

Business plan templates typically omit dedicated feasibility study sections because these documents serve fundamentally different purposes at different stages of business development. Understanding this distinction helps clarify why conflating them can actually weaken both analyses.

The Core Distinction: "Should We?" vs. "How Will We?"

Feasibility Studies answer: "Is this idea viable before we commit resources?"

  • Timing: Conducted before deciding to proceed
  • Focus: Risk assessment, market validation, technical viability, financial viability testing
  • Audience: Internal decision-makers, founders, initial investors deciding whether to greenlight the concept
  • Outcome: Go/no-go decision

Business Plans answer: "How will we execute this already-vetted idea?"

  • Timing: Created after feasibility is established
  • Focus: Operational execution, growth strategy, marketing tactics, organizational structure
  • Audience: Investors, lenders, partners, and management team (who already assume viability)
  • Outcome: Operational roadmap and funding acquisition

Why Templates Keep Them Separate

1. Sequential Logic

By the time you're writing a business plan, you've (theoretically) already completed the feasibility study. Including a full feasibility section would be redundant—like including a "Should we build this house?" analysis inside the architectural blueprints.

2. Different Depths of Analysis

  • A feasibility study might require 40+ pages of technical analysis, competitor deep-dives, and sensitivity testing
  • Business plans focus on results of that analysis ("Market research indicates 23% CAGR...") rather than the methodology ("We surveyed 500 potential customers using stratified sampling...")

3. Risk of Undermining Credibility

Investors reviewing business plans expect you to have already done the feasibility homework. Including feasibility questions ("If the market accepts our product...") signals uncertainty rather than readiness. The plan should read as "We know this works; here's how we scale it."

4. Conflicting Tones

  • Feasibility studies use cautious, investigative language ("The data suggests...", "Potential risks include...")
  • Business plans use confident, action-oriented language ("We will capture...", "Our strategy leverages...")

When Feasibility Elements Do Appear

Some comprehensive templates include abbreviated feasibility markers, usually as:

  • Risk analysis sections (acknowledging what could derail the viable concept)
  • Market validation summaries (2-3 paragraphs proving demand exists)
  • Due diligence appendices (for investors who want to see the underlying research)

However, these are feasibility summaries, not the full study itself.

The Practical Workflow

Idea → Feasibility Study → [GO Decision] → Business Plan → Funding/Execution ↑ ↑ "Is this possible?" "Here's our proven model"

If a template included full feasibility sections, it would encourage founders to:

  • Confuse planning with validation
  • Write business plans for unvetted ideas (dangerous)
  • Submit 80-page documents to investors who expect 15-20 pages of execution strategy

Industry Exceptions

Certain high-risk sectors (biotech, heavy manufacturing, mining) sometimes require "Integrated Feasibility-Business Plans" because:

  • The feasibility study is the funding document ( proving the mine exists before extracting)
  • Regulatory requirements demand continuous viability proof
  • Capital requirements are so massive that feasibility and planning happen simultaneously

Are you currently deciding between conducting a feasibility study or writing a business plan? Or are you working on a specific industry where the lines between these documents seem blurry?

I can help clarify which document you actually need right now, or how to incorporate feasibility findings into your business plan without confusing your audience.