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Simple business plan template

Use this one-page template you can fill in 15–30 minutes:

  • Executive summary (2–3 lines): one-sentence mission, product, target market, and the single metric that shows progress.
  • Business idea: what you sell, key benefit, pricing.
  • Target market: customer segments, size, top 3 pain points you solve.
  • Competition: 3 competitors, your advantage (price, speed, quality, niche).
  • Revenue model: pricing, sales channels, projected monthly revenue for 12 months.
  • Marketing & sales: top 3 channels, cost per acquisition (estimate), conversion steps.
  • Operations: key activities, suppliers/tools, hours/staff needed.
  • Team: founder roles, hires needed and timing.
  • Financial summary: 12-month P&L highlights (revenue, gross margin, operating expenses), break-even month.
  • Milestones & metrics: 3 milestones with deadlines and KPIs (e.g., 1,000 users by month 6).
  • Funding ask (if any): amount, use of funds, runway in months.

Fill numbers where possible — estimates are fine. Want a downloadable one-page layout (Word/PDF) or industry-specific examples?

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