Where can I get an SEO competitor analysis template?

For high-quality SEO competitor templates, your best options come from the major SEO tool providers who design them to integrate with professional data.

• Semrush offers a comprehensive Google Sheets template that focuses on keyword gaps and backlink profiles. It’s the industry standard for a data-heavy approach, though it works most efficiently if you have a Semrush subscription to pull the metrics.
• Ahrefs provides a streamlined template specifically designed for content gap analysis. This is highly practical if your main goal is identifying specific topics your competitors rank for that you are currently missing.
• HubSpot is the best choice for beginners or those presenting to non-technical stakeholders. Their Excel-based template is more visual and includes sections for SWOT analysis and high-level strategy rather than just raw keyword data.
• Backlinko (Brian Dean) offers a simplified, actionable Google Sheets template that focuses on identifying a competitor’s "best" pages and traffic sources.

If you want a free, no-signup option, searching for "Ahrefs competitor analysis spreadsheet" usually leads directly to their public Google Sheets link.

Are you looking to focus more on comparing technical metrics like backlinks, or are you trying to identify gaps in your content strategy?