Multiple AIs answered this question

Try it yourself

Social media competitor analysis template

Use this compact, copy-pasteable template and a quick routine to turn findings into action.

Pick 3–7 competitors. Monthly cadence. For each competitor, record:

  • Profile: handle, bio, website, follower count (date), verified?
  • Visuals & branding: profile image, tone, color/format patterns
  • Content mix: % video / image / text / links; main topics/themes
  • Frequency & timing: posts per week, typical post times
  • Top posts (last 90 days): 3 posts + metrics (likes, comments, shares, views)
  • Engagement: avg engagement per post, engagement rate = (likes+comments+shares)/followers ×100
  • Growth: follower change last 30/90 days
  • Paid activity: visible ads (platform ad libraries), boosted posts
  • Hashtags & CTAs: common hashtags, CTA types used
  • Strengths, weaknesses, opportunities: 1–2 bullets each
  • Action items for you: 3 concrete tests (copy/ad type, timing, CTA)

How to use: fill spreadsheet rows for each competitor, compare columns, prioritize 3 experiments (A/B test creative, posting cadence, CTA). Tools: native analytics, SocialBlade, CrowdTangle, Facebook Ad Library, BuzzSumo.

Which social platform and how many competitors do you want this template tailored to?

Ask multiple AIs at once — it's free

People also asked