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Social media competitor analysis template
Use this compact, copy-pasteable template and a quick routine to turn findings into action.
Pick 3–7 competitors. Monthly cadence. For each competitor, record:
- Profile: handle, bio, website, follower count (date), verified?
- Visuals & branding: profile image, tone, color/format patterns
- Content mix: % video / image / text / links; main topics/themes
- Frequency & timing: posts per week, typical post times
- Top posts (last 90 days): 3 posts + metrics (likes, comments, shares, views)
- Engagement: avg engagement per post, engagement rate = (likes+comments+shares)/followers ×100
- Growth: follower change last 30/90 days
- Paid activity: visible ads (platform ad libraries), boosted posts
- Hashtags & CTAs: common hashtags, CTA types used
- Strengths, weaknesses, opportunities: 1–2 bullets each
- Action items for you: 3 concrete tests (copy/ad type, timing, CTA)
How to use: fill spreadsheet rows for each competitor, compare columns, prioritize 3 experiments (A/B test creative, posting cadence, CTA). Tools: native analytics, SocialBlade, CrowdTangle, Facebook Ad Library, BuzzSumo.
Which social platform and how many competitors do you want this template tailored to?
Kimi K2.5Social media competitor analysis template
Use this compact, copy-pasteable template and a quick routine to turn findings into action.
Pick 3–7 competitors. Monthly cadence. For each competitor, record:
- Profile: handle, bio, website, follower count (date), verified?
- Visuals & branding: profile image, tone, color/format patterns
- Content mix: % video / image / text / links; main topics/themes
- Frequency & timing: posts per week, typical post times
- Top posts (last 90 days): 3 posts + metrics (likes, comments, shares, views)
- Engagement: avg engagement per post, engagement rate = (likes+comments+shares)/followers ×100
- Growth: follower change last 30/90 days
- Paid activity: visible ads (platform ad libraries), boosted posts
- Hashtags & CTAs: common hashtags, CTA types used
- Strengths, weaknesses, opportunities: 1–2 bullets each
- Action items for you: 3 concrete tests (copy/ad type, timing, CTA)
How to use: fill spreadsheet rows for each competitor, compare columns, prioritize 3 experiments (A/B test creative, posting cadence, CTA). Tools: native analytics, SocialBlade, CrowdTangle, Facebook Ad Library, BuzzSumo.
Which social platform and how many competitors do you want this template tailored to?
GPT-5.2Social media competitor analysis template