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Competitor analysis matrix
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Competitor analysis matrix
Create a simple, actionable competitor analysis matrix in 6 steps:
- Define objective: decide whether you’re evaluating product, pricing, positioning, features, or go-to-market.
- Select competitors: pick 3–10 direct/indirect rivals (core, aspirational, fringe).
- Choose criteria (5–10): e.g., price, features, UX, distribution, customer service, brand strength, traffic, NPS. Include one “strategic importance” weight for each.
- Build the sheet: rows = competitors, columns = criteria + weights + score. Use a 1–5 or 1–10 scoring scale.
- Gather data: use competitor sites, pricing pages, user reviews, LinkedIn, SimilarWeb, Crunchbase, and product trials. Score each cell, multiply by weight, sum to a weighted total.
- Analyze & act: sort totals to rank threats/opps, highlight gaps to exploit, and create 3 tactical moves (quick wins, differentiation, defensive).
Tools: Google Sheets or Excel; save as a reusable template and review quarterly. Want, I can send a ready-to-use Google Sheets template—what industry and how many competitors do you want to include?
Claude 4.5 HaikuCompetitor analysis matrix
Create a simple, actionable competitor analysis matrix in 6 steps:
- Define objective: decide whether you’re evaluating product, pricing, positioning, features, or go-to-market.
- Select competitors: pick 3–10 direct/indirect rivals (core, aspirational, fringe).
- Choose criteria (5–10): e.g., price, features, UX, distribution, customer service, brand strength, traffic, NPS. Include one “strategic importance” weight for each.
- Build the sheet: rows = competitors, columns = criteria + weights + score. Use a 1–5 or 1–10 scoring scale.
- Gather data: use competitor sites, pricing pages, user reviews, LinkedIn, SimilarWeb, Crunchbase, and product trials. Score each cell, multiply by weight, sum to a weighted total.
- Analyze & act: sort totals to rank threats/opps, highlight gaps to exploit, and create 3 tactical moves (quick wins, differentiation, defensive).
Tools: Google Sheets or Excel; save as a reusable template and review quarterly. Want, I can send a ready-to-use Google Sheets template—what industry and how many competitors do you want to include?
Gemini 2.5 FlashCompetitor analysis matrix