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What is an SEO competitor analysis template? Where can I find one for Wordpress sites?

An SEO competitor analysis template is a structured spreadsheet (often Google Sheets) to compare rivals' keywords, backlinks, rankings, content gaps, and site performance—helping optimize your strategy.

For WordPress sites, use these free, adaptable templates (WP-agnostic but pair well with Yoast/RankMath exports):

  • Inflow's Free Template (Google Sheets): Tracks traffic, keywords, top pages. Pros: Simple, auto-updates via formulas. Download: goinflow.com/seo-competitor-analysis-template.
  • Moz Free Template: Keyword gaps, SERP analysis. Pros: Beginner-friendly, visual. moz.com/seo-competitor-analysis.
  • Sheets for Marketers Competitor Research: Integrates Ahrefs/SEMrush data for backlinks/keywords. Pros: Automated pulls; cons: Needs API keys. sheetsformarketers.com/google-sheets-templates/competitor-research.

Start with Inflow for quick wins. Export WP data from Google Analytics/Search Console.

What SEO tools (e.g., Ahrefs, SEMrush) do you have access to?

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