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How can I analyze my competitors SEO strategies

Quick actionable plan to analyze competitors’ SEO:

  1. Identify competitors: search your core keywords, use “site:” and tools (Ahrefs/SEMrush/Ubersuggest) to list top organic rivals.
  2. Extract top pages and keywords: run a “Top Pages”/Organic Keywords report to see which pages drive traffic and which keywords rank.
  3. Keyword gap: compare their ranking keywords to yours—prioritize high-volume, low-difficulty gaps you can target.
  4. Backlink audit: use Ahrefs/SEMrush/Majestic to list referring domains, anchor text, and top link pages. Note outreach, guest posts, or resource pages to replicate.
  5. On-page & content analysis: inspect title tags, headings, content length, structure, internal linking, and schema. Copy+improve high-performing topics (better format, updated data, visuals).
  6. Technical check: crawl competitor site with Screaming Frog or Sitebulb; note site speed, indexability, mobile issues, and structured data differences.
  7. Convert intelligence to action: build a prioritized 90-day plan (content to create, backlinks to pursue, technical fixes), track KPIs weekly.

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