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Website competitor analysis template

Use this compact, actionable competitor-analysis template and workflow you can copy into Google Sheets/Excel.

Template columns/sections to include for each competitor:

  • Competitor name + URL
  • Primary audience & Unique Value Proposition
  • Organic traffic (estimate), Top 10 keywords, Top landing pages
  • Paid channels & estimated monthly ad spend / top ads
  • Backlinks (total + top referring domains), Domain Authority/DR
  • Content types & frequency (blog, guides, videos)
  • Pricing & packaging comparison
  • Conversion points (CTAs, funnels, forms), UX notes (mobile, load time)
  • Technical issues (page speed, schema, HTTPS)
  • Social presence & engagement metrics
  • SWOT (3 bullets)
  • Opportunity/gap summary (3 quick wins)
  • Action items: owner, priority (High/Med/Low), deadline, KPI to track

How to fill it (quick workflow):

  1. Pick 3–7 rivals. 2) Run SEMrush/Ahrefs/SimilarWeb, PageSpeed Insights, BuiltWith. 3) Scan site + top pages manually for UX/pricing. 4) Populate template and create 3 prioritized actions with owners and deadlines.

Do you want this delivered as a Google Sheet or an Excel/CSV file?

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