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Website competitor analysis template
Use this compact, actionable competitor-analysis template and workflow you can copy into Google Sheets/Excel.
Template columns/sections to include for each competitor:
- Competitor name + URL
- Primary audience & Unique Value Proposition
- Organic traffic (estimate), Top 10 keywords, Top landing pages
- Paid channels & estimated monthly ad spend / top ads
- Backlinks (total + top referring domains), Domain Authority/DR
- Content types & frequency (blog, guides, videos)
- Pricing & packaging comparison
- Conversion points (CTAs, funnels, forms), UX notes (mobile, load time)
- Technical issues (page speed, schema, HTTPS)
- Social presence & engagement metrics
- SWOT (3 bullets)
- Opportunity/gap summary (3 quick wins)
- Action items: owner, priority (High/Med/Low), deadline, KPI to track
How to fill it (quick workflow):
- Pick 3–7 rivals. 2) Run SEMrush/Ahrefs/SimilarWeb, PageSpeed Insights, BuiltWith. 3) Scan site + top pages manually for UX/pricing. 4) Populate template and create 3 prioritized actions with owners and deadlines.
Do you want this delivered as a Google Sheet or an Excel/CSV file?
Claude 4.5 SonnetWebsite competitor analysis template
Use this compact, actionable competitor-analysis template and workflow you can copy into Google Sheets/Excel.
Template columns/sections to include for each competitor:
- Competitor name + URL
- Primary audience & Unique Value Proposition
- Organic traffic (estimate), Top 10 keywords, Top landing pages
- Paid channels & estimated monthly ad spend / top ads
- Backlinks (total + top referring domains), Domain Authority/DR
- Content types & frequency (blog, guides, videos)
- Pricing & packaging comparison
- Conversion points (CTAs, funnels, forms), UX notes (mobile, load time)
- Technical issues (page speed, schema, HTTPS)
- Social presence & engagement metrics
- SWOT (3 bullets)
- Opportunity/gap summary (3 quick wins)
- Action items: owner, priority (High/Med/Low), deadline, KPI to track
How to fill it (quick workflow):
- Pick 3–7 rivals. 2) Run SEMrush/Ahrefs/SimilarWeb, PageSpeed Insights, BuiltWith. 3) Scan site + top pages manually for UX/pricing. 4) Populate template and create 3 prioritized actions with owners and deadlines.
Do you want this delivered as a Google Sheet or an Excel/CSV file?
Kimi K2.5Website competitor analysis template