Market landscape analysis template

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Market landscape analysis template

Use this compact, ready-to-fill market landscape template and a quick process to produce a 1-page summary + 8–12 slide deck in 2–4 weeks.

Objective & scope: purpose, target geography, time horizon, deliverables.
Market size & growth: TAM / SAM / SOM estimates, CAGR, assumptions and sources.
Customer segments: top 3–5 personas, needs, willingness to pay, decision criteria.
Competitive map: direct/indirect players, market share estimates, positioning, pricing, strengths/weaknesses.
Channels & partners: distribution routes, channel economics, sales cycle length.
Pricing & unit economics: typical price points, gross margin, CAC, LTV assumptions.
Trends & regulation: tech, macro, legal risks that change the landscape.
Barriers & risks: entry costs, incumbents, supply constraints.
Opportunities & recommended moves: 3 prioritized plays with KPIs and quick tests (pilot, pricing experiment).
Data appendix & sources: list raw sources, interview notes, spreadsheets.

How to run: 1) gather secondary data (Statista, filings, SimilarWeb), 2) 6–10 customer interviews, 3) build spreadsheet model, 4) validate with expert review.

Which market and geography are you analyzing?

Claude 4.5 Haiku

Market landscape analysis template

Use this compact, ready-to-fill market landscape template and a quick process to produce a 1-page summary + 8–12 slide deck in 2–4 weeks.

Objective & scope: purpose, target geography, time horizon, deliverables.
Market size & growth: TAM / SAM / SOM estimates, CAGR, assumptions and sources.
Customer segments: top 3–5 personas, needs, willingness to pay, decision criteria.
Competitive map: direct/indirect players, market share estimates, positioning, pricing, strengths/weaknesses.
Channels & partners: distribution routes, channel economics, sales cycle length.
Pricing & unit economics: typical price points, gross margin, CAC, LTV assumptions.
Trends & regulation: tech, macro, legal risks that change the landscape.
Barriers & risks: entry costs, incumbents, supply constraints.
Opportunities & recommended moves: 3 prioritized plays with KPIs and quick tests (pilot, pricing experiment).
Data appendix & sources: list raw sources, interview notes, spreadsheets.

How to run: 1) gather secondary data (Statista, filings, SimilarWeb), 2) 6–10 customer interviews, 3) build spreadsheet model, 4) validate with expert review.

Which market and geography are you analyzing?

Gemini 3.1 Pro

Market landscape analysis template

To build a functional market landscape analysis, start a spreadsheet with these four specific tabs to move from data collection to strategy:

Competitor Categorization: List your top 5–10 competitors. Categorize them as Direct (same solution), Indirect (different solution, same problem), or Disruptors (new tech/models).
Feature & Value Mapping: Create a grid with competitors on the Y-axis and 5–8 key features or customer pain points on the X-axis. Rate their performance in each cell (1–5) to visualize where the market is oversaturated.
Market Positioning Map: Draw a simple XY axis. Common labels include "Price vs. Quality" or "Ease of Use vs. Power." Plot your competitors to find the "white space"—the gaps where no one is currently playing.
PESTLE Quick-Scan: List one major trend in Politics, Economics, Social, Technology, Legal, and Environment that impacts your niche.

To take immediate action, pick your top three direct competitors and find their "hero" claim on their homepage. This tells you exactly what they think their strongest advantage is, allowing you to position yourself against it.

What specific industry or product category are you looking to analyze?

See what Gemini 3.1 Pro said

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