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Competitive landscape analysis template
Use this compact, actionable template to run a competitive landscape analysis quickly.
Table columns (one row per competitor): Name | Type (direct/indirect) | Product/features | Price | Target customers | Channels | Market share/est. revenue | Key messaging/positioning | Strengths | Weaknesses | Customer feedback (NPS/reviews) | Tech/IP | Regulatory/risk | Score (1–5)
Scoring: rate each competitor 1–5 across 4 criteria — Product fit, Price/value, Go‑to‑market, Execution — average for overall Score.
Sources: company filings, product pages, App Store/Trustpilot, job listings, LinkedIn, Crunchbase, customer interviews.
Quick process:
- Pick top 6–8 competitors (3 direct, 3–5 indirect).
- Populate table from public sources (30–90 min per competitor).
- Score and sort by Score and Market share.
- Identify gaps/opportunities (3 tactical moves): product feature to build, pricing tweak, channel to test, partnership to pursue.
Cadence: refresh quarterly; track wins/losses monthly.
Which industry or product are you analyzing so I can tailor the template with specific competitor examples?
Claude 4.5 HaikuCompetitive landscape analysis template
Use this compact, actionable template to run a competitive landscape analysis quickly.
Table columns (one row per competitor): Name | Type (direct/indirect) | Product/features | Price | Target customers | Channels | Market share/est. revenue | Key messaging/positioning | Strengths | Weaknesses | Customer feedback (NPS/reviews) | Tech/IP | Regulatory/risk | Score (1–5)
Scoring: rate each competitor 1–5 across 4 criteria — Product fit, Price/value, Go‑to‑market, Execution — average for overall Score.
Sources: company filings, product pages, App Store/Trustpilot, job listings, LinkedIn, Crunchbase, customer interviews.
Quick process:
- Pick top 6–8 competitors (3 direct, 3–5 indirect).
- Populate table from public sources (30–90 min per competitor).
- Score and sort by Score and Market share.
- Identify gaps/opportunities (3 tactical moves): product feature to build, pricing tweak, channel to test, partnership to pursue.
Cadence: refresh quarterly; track wins/losses monthly.
Which industry or product are you analyzing so I can tailor the template with specific competitor examples?
GPT-5.2Competitive landscape analysis template