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SEO checklist for new website

Quick actionable SEO checklist to launch a new site — do these in order:

  • Choose a short, brandable domain; enable HTTPS (SSL).
  • Do keyword research (seed topics → 5–10 primary keywords per page).
  • Plan site architecture: logical categories, shallow depth (3 clicks max).
  • Create SEO-friendly URLs (lowercase, hyphens, keywords).
  • Install analytics + tracking: Google Analytics 4 and Google Search Console.
  • Add robots.txt and generate + submit XML sitemap to Search Console.
  • Build each page with one primary keyword: unique title tag (50–60 chars), meta description, H1, and keyword-aware H2s.
  • Publish helpful, original content (500–2,000+ words where needed) and map content to keywords.
  • Optimize images (compress, use descriptive filenames and alt text, lazy-load).
  • Ensure mobile-first, fast site: compress assets, enable caching, check Core Web Vitals.
  • Add schema markup for organization, breadcrumbs, products, local business as relevant.
  • Set canonical tags, 301 redirects for moved pages, custom 404 page.
  • Internal linking: link from related pages, use descriptive anchor text.
  • Install an SEO plugin (Yoast/Rank Math) and run a crawl audit monthly.

What type of website is this (blog, ecommerce, local business, portfolio)?

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