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What is a simple technical SEO checklist for beginners?

Quick, actionable technical SEO checklist for beginners — do these in order:

  • Verify site in Google Search Console and Bing Webmaster Tools; check Coverage for index errors.
  • Ensure HTTPS sitewide (301 redirect HTTP → HTTPS) and fix mixed-content warnings.
  • Check crawlability: robots.txt isn’t blocking important pages; use GSC’s robots tester.
  • Submit an XML sitemap to GSC; ensure it only lists canonical, indexable URLs.
  • Fix broken links and 4xx pages; implement 301s for moved content.
  • Set canonical tags to prevent duplicates and ensure one preferred URL per page.
  • Improve mobile usability: run Google’s Mobile-Friendly Test and fix issues.
  • Speed optimizations: run PageSpeed Insights/Lighthouse — compress images, enable caching, minimize JS/CSS.
  • Add structured data (schema.org) for key pages and test with Rich Results Test.
  • Use simple pagination, hreflang (if needed), and ensure URL structure is clean and readable.
  • Monitor logs and GSC regularly for spikes in crawl errors or drops in impressions.

Which website platform are you using (WordPress, Shopify, Wix, custom)?

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