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How do you make a product roadmap?

Start with the outcome, not features: write a one-sentence product vision and 1–3 measurable goals (OKRs/KPIs). Then follow these steps:

  • Collect inputs: customer feedback, usage data, sales/CS requests, technical constraints, and stakeholder needs.
  • Group into themes: combine related requests into strategic initiatives (e.g., onboarding, retention, scalability).
  • Prioritize with a simple framework: use RICE or Impact/Effort; rank initiatives, not individual features.
  • Choose a horizon model: Now/Next/Later or quarterly timeboxes. Keep “Now” small (WIP limit).
  • Build the visual roadmap: display themes across the horizon, with each initiative’s goal and metric. Use Notion/Jira/Productboard/Aha or a simple slide.
  • Align & commit: review with stakeholders, set owners, and agree success metrics.
  • Operate and iterate: run monthly check-ins, track metrics, and update roadmap every quarter or after major learnings.

What product are you building and what planning horizon do you want (e.g., 3, 6, or 12 months)?

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