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How do I do an SEO competitive analysis?
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How do I do an SEO competitive analysis?
Quick, practical workflow to run an SEO competitive analysis you can act on today:
- Pick 3–5 competitors (direct and SERP competitors). If unsure, use Google for your main keywords.
- Gather baseline metrics: organic traffic, top keywords, top pages, and domain authority using Ahrefs/SEMrush/Moz. Export CSVs.
- Keyword gap: export your and competitors’ ranking keywords, then find high-volume keywords competitors rank for but you don’t. Prioritize by volume × intent.
- Top-page gap: list competitors’ best-performing pages. Note content length, structure, CTAs, and target keywords.
- Backlink gap: compare linking domains and anchor text. Identify 10 high-value domains linking to competitors but not you.
- Technical and UX check: run Screaming Frog and PageSpeed/Lighthouse on top competing pages to spot crawl, index, speed, and schema differences.
- Action plan: pick 3 quick wins (1 on-page, 1 content, 1 backlink), assign owners, deadlines, and KPIs (rank, traffic, conversions).
- Track weekly for 90 days and iterate.
Which URL (your site and one competitor) should I analyze first?
Claude 4.5 HaikuHow do I do an SEO competitive analysis?
Quick, practical workflow to run an SEO competitive analysis you can act on today:
- Pick 3–5 competitors (direct and SERP competitors). If unsure, use Google for your main keywords.
- Gather baseline metrics: organic traffic, top keywords, top pages, and domain authority using Ahrefs/SEMrush/Moz. Export CSVs.
- Keyword gap: export your and competitors’ ranking keywords, then find high-volume keywords competitors rank for but you don’t. Prioritize by volume × intent.
- Top-page gap: list competitors’ best-performing pages. Note content length, structure, CTAs, and target keywords.
- Backlink gap: compare linking domains and anchor text. Identify 10 high-value domains linking to competitors but not you.
- Technical and UX check: run Screaming Frog and PageSpeed/Lighthouse on top competing pages to spot crawl, index, speed, and schema differences.
- Action plan: pick 3 quick wins (1 on-page, 1 content, 1 backlink), assign owners, deadlines, and KPIs (rank, traffic, conversions).
- Track weekly for 90 days and iterate.
Which URL (your site and one competitor) should I analyze first?
GPT-5 MiniHow do I do an SEO competitive analysis?