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Partnership framework template

Here’s a comprehensive, actionable Partnership Framework Template you can implement immediately. It’s designed to take you from initial concept to fully operational partnership.


PHASE 1: PARTNERSHIP STRATEGY & SCREENING

1. Strategic Alignment Assessment

Before engaging partners, define your "Why":

CriteriaYour StandardPartner Score (1-5)
Strategic FitAligns with [Q3/Q4 goals]
Audience OverlapShared ICP with <30% cannibalization
Capability GapFills specific [tech/market/resource] gap
Brand CompatibilityValues alignment & reputation risk
Financial ImpactProjected [revenue/cost savings] threshold: $___

Decision Gate: Minimum score of __ required to proceed to Phase 2.

2. Partnership Typology Matrix

Define which model fits your goal:

  • Integration Partner: Technical/API connectivity (e.g., Slack + Salesforce)
  • Channel Partner: Reseller/distribution (revenue share: typically 10-30%)
  • Strategic Alliance: Co-marketing/co-selling (shared investment)
  • Joint Venture: Separate entity creation (equity split: ___%)
  • Supply/Procurement: Vendor relationship with exclusivity terms

PHASE 2: PARTNERSHIP DESIGN DOCUMENT

3. Value Proposition Canvas

For Partner:

  • What do they gain? (Revenue, tech, market access, credibility)
  • What do they risk? (Resource drain, brand dilution)
  • Unique Value Prop: [One-sentence why them + why now]

For You:

  • Core asset contributed: ____________
  • Expected ROI timeline: ______ months
  • Success metrics (see Phase 4)

4. Partnership Architecture

Structure: [Choose one] □ Loose affiliation (MOU/Handshake) □ Strategic alliance (Contractual) □ Exclusive territory arrangement □ Equity investment □ Joint venture entity

Scope Boundaries:

  • In-Scope: ____________
  • Explicitly Out-of-Scope: ____________ (Prevents scope creep)
  • Geographic limitations: ____________
  • Time boundaries: Initial term ___ months with renewal options

PHASE 3: GOVERNANCE & OPERATIONS

5. Joint Governance Charter

Decision-Making Protocol:

  • Steering Committee: [Quarterly/Bi-annual] - Strategic decisions
  • Working Group: [Monthly] - Operational execution
  • Escalation Path: Issue → Working Lead → Steering Committee → Executive Sponsors (48hr response SLA)

Roles & Responsibilities (RACI):

ActivityYour TeamPartner TeamJoint
Product integrationRCA
Marketing campaignsCRA
Customer supportRRA
Revenue reconciliationACR

(R=Responsible, A=Accountable, C=Consulted, I=Informed)

6. Resource Commitment Table

Lock in concrete commitments:

Resource TypeYour ContributionPartner ContributionDeadline
Financial$_____ or __% rev share$_____ or __% rev share
Personnel__ FTEs (roles: _____)__ FTEs (roles: _____)
TechnologyAPI access / Data feedsPlatform integration
Marketing$_____ co-marketing fundEmail list (___ contacts)

PHASE 4: COMMERCIAL & LEGAL FRAMEWORK

7. Commercial Terms Checklist

Revenue Model Selection:

  • Rev Share: __% of net/gross revenue (define "net" carefully)
  • Fixed Fee: $____ per [user/transaction/quarter]
  • Performance Tiers: Volume breakpoints at ___ and ___
  • Equity Exchange: __% for __% (if applicable)

Payment Terms:

  • Billing frequency: Monthly/Quarterly
  • Payment lag: Net 30/45/60
  • Currency hedging: Y/N (for international)

8. Risk Mitigation Protocol

Identify deal-breakers upfront:

Risk CategoryMitigation StrategyTrigger for Exit
PerformanceMinimum sales targets: $___/quarterMiss 2 consecutive quarters
Intellectual PropertyJoint IP ownership vs. licensingUnauthorized use of pre-existing IP
ExclusivityNon-compete for __ months in __ sectorPartner launches competing product
Data SecuritySOC 2 Type II / GDPR complianceData breach notification within 24hrs
Termination90-day wind-down periodMaterial breach uncured in 30 days

PHASE 5: IMPLEMENTATION ROADMAP

9. 90-Day Launch Plan

Month 1: Foundation

  • Legal documentation signed
  • Joint Slack/Teams channel established
  • Technical integration scoping complete
  • Joint value proposition messaging finalized

Month 2: Integration

  • API connections live (if applicable)
  • Sales enablement training completed (both sides)
  • Co-marketing assets created
  • First joint customer meeting held

Month 3: Go-to-Market

  • Public announcement (PR/social)
  • First 5 pilot customers engaged
  • Weekly pipeline review instituted
  • Feedback loop mechanism active

10. Success Metrics Dashboard

Leading Indicators (Weekly):

  • Joint pipeline created: $____
  • Technical tickets resolved: __%
  • Engagement score (meetings held/scheduled): ___

Lagging Indicators (Quarterly):

  • Joint revenue: ____ vs. target ____
  • Customer acquisition cost (blended): $____
  • Net Promoter Score of joint customers: ____
  • Partner satisfaction score: __/10

QUICK-START IMPLEMENTATION GUIDE

If you need to start TODAY:

  1. Hour 1: Fill out Section 1 (Strategic Alignment) with your top 3 potential partners
  2. Day 1: Send "Partnership Exploration" email using this framework:

    "We're exploring strategic partnerships to [solve X problem]. Based on your [specific capability], there may be mutual value in [specific outcome]. Would you be open to a 30-minute alignment call to review our Partnership Framework?"

  3. Week 1: Complete Section 5 (Governance) with your internal team before external negotiations
  4. Month 1: Execute Section 9 (90-Day Plan) with your first viable partner

CUSTOMIZATION QUESTIONS

To make this framework specific to your situation, I need to know:

  1. What type of partnership are you prioritizing? (Technology integration, reseller/channel, co-marketing, supply chain, or strategic equity?)
  2. What’s your industry/sector? (SaaS, professional services, manufacturing, nonprofit?)
  3. Where are you in the process? (Exploring options, have a specific partner in mind, or restructuring an existing partnership?)
  4. What’s your biggest constraint? (Legal complexity, resource allocation, technical integration, or sales coordination?)

Tell me which of these applies to you, and I’ll provide:

  • Industry-specific term sheet examples
  • Technical integration checklists (if API/product partnerships)
  • Channel partner commission structures
  • Due diligence questionnaires for vetting partners

What type of partnership are you looking to structure first?