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How to tailor resume to job description examples

Here’s a practical, repeatable system for tailoring your resume to specific job descriptions (JDs), complete with before/after examples you can copy and adapt.


Phase 1: Dissect the Job Description (5 Minutes)

Don’t read the JD linearly. Mine it for three categories:

CategoryWhat to Look ForExample
Hard SkillsSoftware, certifications, methodologies"Salesforce," "PMP," "Python," "A/B testing"
Industry LanguageJargon specific to their niche"SQL generation," "churn reduction," "sprint retrospectives"
Success MetricsHow they measure performance"scale B2B pipeline," "reduce onboarding time," "increase LTV"

Action: Copy the JD text into a document and highlight every noun and verb that describes the ideal candidate. These are your "target keywords."


Phase 2: The "T-Chart" Alignment Method

Create a two-column list:

Job Description RequirementYour Specific Proof Point
"HubSpot and email automation expertise""Built 15+ automated workflows in HubSpot; increased MQLs by 40%"
"Cross-functional leadership""Led sprint planning with Engineering, Product, and Design (12 people)"
"B2B SaaS sales cycle""Closed $1M ARR across 50+ enterprise accounts (avg. 6-month cycle)"

Action: If you can’t fill a row, that requirement is a "stretch"—don’t delete it entirely, but don’t lead with it.


Phase 3: Tactical customizing (Where to Edit)

1. Professional Summary (The Hook)

Before (Generic):

"Results-driven marketing professional with 5+ years of experience managing campaigns and teams. Proven track record of increasing revenue."

After (Tailored to B2B SaaS Growth Role):

"B2B SaaS Growth Marketer specializing in HubSpot automation and SQL generation. Scaled email pipeline 150% through A/B testing and lifecycle optimization; PMP-certified with expertise in Agile campaign management."

Technique: Front-load 3 exact phrases from the JD within the first 25 words.


2. Experience Bullets (The Evidence)

Use the PAR + Keywords formula: Problem → Action → Result, using their terminology.

Job Description: "Seeking Customer Success Manager with Gainsight experience to reduce churn in enterprise accounts."

Before (Generic):

"Managed enterprise clients and improved retention rates through regular check-ins."

After (Tailored):

"Reduced enterprise churn 28% YoY using Gainsight health scores to flag at-risk accounts; implemented QBR process that increased upsell revenue $100K across top 20 clients."

Key changes:

  • Added "Gainsight" (exact software match)
  • Added "enterprise churn" (their metric)
  • Quantified with specific numbers (not just "improved")

3. Skills Section (SEO for ATS)

Don’t: List every skill you’ve ever had. Do: Reorder and rename to match their taxonomy.

Job Description Keywords: "Agile, Jira, Confluence, Stakeholder Management, Scrum Master"

Generic Skills Section:

Project Management, Team Leadership, Microsoft Office, Slack, Asana

Tailored Skills Section:

Methodologies: Agile/Scrum (Certified Scrum Master), Kanban
Tools: Jira, Confluence, Advanced Excel
Core Competencies: Stakeholder Management, Sprint Planning, Cross-functional Leadership


4. Job Title & Dates (Subtle Tweaks)

If your official title was "Marketing Ninja" but you’re applying to a "Growth Marketing Manager" role:

Header Strategy:

Growth Marketing Manager (Internal Title: Marketing Ninja) | Company X | 2021–Present

This helps both ATS scans and human recruiters without being dishonest.


Phase 4: Quick-Win Template (For Applying at Scale)

If you’re applying to 10+ jobs weekly, create a "Master Resume" with 10–12 bullets per role. Then use the "Swap & Staple" method:

  1. Save your master as "Resume_[CompanyName]"
  2. Delete the 3 least relevant bullets for that specific JD
  3. Reorder so the top 3 bullets match the JD’s top 3 requirements
  4. Ctrl+F their keywords; if missing, add them to the summary or skills section

Time investment: 8–12 minutes per application (vs. 45 minutes rewriting).


Red Flags to Avoid

  • Keyword Stuffing: Don’t write "Managed Salesforce CRM Salesforce projects using Salesforce." ATS flags this; humans laugh.
  • The Copy-Paste Trap: If the JD says "Python" and you only used it once in 2019, don’t put it in your top skills.
  • Ignoring the "Nice to Haves": If the JD lists 10 requirements but says "3+ years preferred" vs. "Must have," prioritize the "must haves" in your top third of the page.

Instant Checklist Before Submitting

  • Does your summary contain the exact job title you’re applying for?
  • Are the first 3 bullets under your most recent job mirroring the JD’s first 3 requirements?
  • Have you swapped generic verbs ("managed," "handled") for their verbs ("orchestrated," "optimized," "architected")?
  • Did you include the company’s product type (SaaS, fintech, healthcare) somewhere in your summary or skills?

What specific role or industry are you targeting? I can give you a tailored "keyword bank" and 3 customized bullet templates for that exact field. Also, are you dealing with online application portals (ATS) or sending resumes directly to hiring managers? That changes whether we prioritize keyword density or narrative flow.