Here’s a complete, fill-in-the-blank GTM strategy template you can use immediately. Copy this into Google Docs, Notion, or a slide deck.

Go-to-Market Strategy Template

1. Market & Problem Statement

What are we solving?

• Target Pain Point: [1-2 sentences on the specific problem]
• Market Size (TAM/SAM/SOM):
  • TAM: $[X] (Total addressable market)
  • SAM: $[X] (Serviceable available market)
  • SOM: $[X] (Serviceable obtainable market—first 12 months)
• Market Timing: Why now? [Trend/regulatory shift/tech maturity]

2. Ideal Customer Profile (ICP)

Who buys this?

• Role/Title: [e.g., VP of Engineering, Marketing Managers]
• Company Profile: [Industry, size ($XM revenue), tech stack, geography]
• Psychographics: [Risk tolerance, buying priorities, current workarounds]
• Trigger Events: [What happens in their world right before they need you? E.g., "just raised Series A," "migrating to cloud"]

3. Product Positioning

The "Only" Statement: "We are the only [category] that [key differentiator] for [target customer] unlike [competitor/alternative], we [primary benefit]."

• Primary Value Prop: [Headline benefit]
• 3 Key Differentiators:
  1. [Feature/Benefit that competitors can't claim]
  2. [Integration/Workflow advantage]
  3. [Pricing/Service model unique to you]
• Competitive Alternatives: [Direct competitors + "do nothing" + spreadsheets/manual process]

4. Pricing & Packaging

• Model: [Subscription, usage-based, freemium, one-time license]
• Tiers:

  Tier	Price	Includes	Target Buyer
  Starter	$X/mo	[Core features]	[Individual/ SMB]
  Growth	$X/mo	[Advanced features]	[Team/Dept]
  Enterprise	Custom	[White-glove]	[Exec buyers]

• Sales Cycle Length: [Days/weeks from first touch to close]

5. Channel Strategy

How do they find us?

• Primary Acquisition Channel: [SEO, Paid Social, PLG/viral, Outbound SDRs, Partnerships]
• Content Mix:
  • Top of Funnel: [Educational content, tools, calculators]
  • Middle: [Case studies, webinars, trials]
  • Bottom: [Demos, ROI calculators, security docs]
• Partnerships: [Integrations, co-marketing, channel resellers]

6. Sales Motion

• Type: [Self-serve (PLG), Sales-assisted, or Enterprise field sales]
• Process Stages:
  1. Lead Source → [e.g., Free trial start]
  2. Qualification → [MQL criteria: "Used feature X 3 times"]
  3. Demo/Evaluation → [Proof of concept timeline]
  4. Negotiation → [Legal/security review checklist]
  5. Closed Won → [Onboarding handoff]
• Tech Stack: [CRM, automation, sales enablement tools]

7. Launch Phases (90-Day Sprint)

Month 1: Soft Launch (Beta)

• Goal: [X paid customers or Y active users]
• Tactics: [Direct outreach to ICP list, waitlist conversion]
• Success Metric: [Product activation rate >Z%]

Month 2: Public Launch

• Goal: [PR coverage + pipeline value]
• Tactics: [Product Hunt launch, press release, influencer seeding]
• Success Metric: [Website conversion rate, demo requests]

Month 3: Scale

• Goal: [Optimize CAC, expand to adjacent segments]
• Tactics: [Turn on paid acquisition, hire SDR]
• Success Metric: [CAC:LTV ratio, payback period]

8. Success Metrics & KPIs

North Star Metric: [e.g., Weekly Active Teams, Revenue, API calls] Leading Indicators:

• Website traffic → Trial conversion rate: Target [X%]
• Trial → Paid conversion: Target [Y%]
• Net Revenue Retention (NRR): Target [Z%] Lagging Indicators:
• Customer Acquisition Cost (CAC): $<[___]
• Lifetime Value (LTV): $>[___]
• Months to Payback: [<___]

9. Risk Mitigation

10. Resource Allocation

• Team: [Headcount by role for launch]
• Budget Split:
  • Product Dev: [%]
  • Marketing/Ads: [%]
  • Sales: [%]
  • Operations: [%]

🛠️ Where to Use This Template (Free Tools)

1. Notion – Duplicate this GTM template for interactive checkboxes
2. Airtable – Convert sections 5-7 into a project tracker with timelines
3. Google Sheets – Use tabs for ICP research, competitive analysis, and financial modeling
4. Canva – Turn section 3 (Positioning) into a one-page battlecard for sales reps
5. HubSpot – Download their free GTM planning kit (requires email)

Next Steps to Customize This:

Tell me:

1. Are you B2B SaaS, consumer app, or physical product? (Channel strategy changes significantly)
2. Pre-launch or post-revenue? (I can add validation tactics vs. scaling tactics)
3. Your top constraint: Budget, time, or team size?

I can then fill in Section 5 (Channel Strategy) and Section 7 (Launch Phases) with specific tactics for your situation.

This Go-To-Market (GTM) strategy template is designed to help you move from product development to actual revenue. Instead of just a theoretical document, use this as a step-by-step action plan.

Phase 1: Identify Your Target (The ICP)

Before you market to everyone, you must identify your Ideal Customer Profile (ICP). This is the company or individual who gets the most value from your product.

• Industry/Niche: Which specific vertical are you targeting? (e.g., Fintech, B2B SaaS, E-commerce).
• Company Size: Startup (1–50 employees), Mid-market (50–500), or Enterprise (500+).
• The Buyer Persona: Who is the person clicking "buy"?
  • Job Title: (e.g., Head of Marketing)
  • Pain Point: What keeps them up at night?
  • Motivation: What does a "win" look like for them? (e.g., saving 10 hours a week).

Action Step: Interview 3–5 potential customers this week to validate if their "pain point" matches your solution.

Phase 2: Value Proposition & Messaging

How will you explain your product so it sticks? Use the "Feature → Benefit → Outcome" framework.

• The Problem: State the status quo (e.g., "Manual data entry is slow and prone to errors").
• The Solution: How your product fixes it (e.g., "Our tool automates data sync").
• The Unique Selling Point (USP): Why are you better than the competitor? (e.g., "We are 50% cheaper" or "We integrate with 100+ apps").
• The Elevator Pitch: Can you explain your value in 2 sentences?

Action Step: Draft 3 different headlines for a landing page and run them by someone outside your company to see if they understand what you do instantly.

Phase 3: Pricing & Packaging

Pricing is a marketing tool, not just a financial one.

• Strategy: Will you be High-touch/Premium, Low-cost/Disruptor, or Freemium?
• The Model: Subscription (Monthly/Annual), Usage-based, or One-time fee?
• Price Point: Look at your competitors and position yourself relative to them.

Action Step: Create a simple "Good, Better, Best" pricing tier table. Ensure the middle tier is the one you actually want people to buy.

Phase 4: Distribution & Sales Channels

How will the customer find you? Choose one primary channel to start; don't try to be everywhere at once.

• Inbound (Content): Blogs, SEO, Social Media, Webinars.
• Outbound (Sales): Cold email, LinkedIn outreach, Direct calling.
• Paid: Google Ads, Meta Ads, LinkedIn Sponsored Content.
• Partnerships: Who already has your customers? Can you co-market with them?

Action Step: Choose your "Lead Channel." If it’s LinkedIn, commit to 3 posts per week. If it’s Cold Email, commit to 20 personalized emails per day.

Phase 5: The Launch Roadmap (8-Week Sprint)

Break your launch into actionable time blocks:

• Weeks 1–2 (Preparation): Finalize landing page, set up CRM (like HubSpot or Pipedrive), and create sales decks.
• Weeks 3–4 (Soft Launch): Reach out to "Beta" users or friends of the company for feedback and testimonials.
• Weeks 5–6 (Hard Launch): Turn on paid ads, blast your email list, and post on Product Hunt or industry forums.
• Weeks 7–8 (Optimization): Analyze the data. Where did people drop off in the funnel?

Phase 6: Success Metrics (KPIs)

How do you know if this is working? Pick 3 "North Star" metrics.

1. Total Leads/Signups: How many people showed interest?
2. Conversion Rate: What % of visitors became paying customers?
3. CAC (Customer Acquisition Cost): How much did you spend to get one customer?

Summary Checklist for Success

• I have a list of 50–100 target leads.
• My landing page has a clear "Call to Action" (CTA).
• I have a 30-day content calendar ready.
• I have a process to handle "No" (Handling objections).

To help me tailor this strategy specifically for you, could you tell me:

1. What is the product or service you are launching?
2. Are you selling to businesses (B2B) or directly to consumers (B2C)?
3. Do you have a marketing budget, or are you looking for "zero-dollar" growth tactics?