Here’s a complete, ready-to-build Competitor Analysis Template for Microsoft Word. You can copy this structure directly into a document and start using it today.

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📋 STEP 1: Document Setup (2 minutes)

1. Open Word → Create New Document
2. Set margins to "Narrow" (0.5") to fit comparison tables
3. Create a header with your company name + "Competitor Analysis [Date]"
4. Save as: Competitor-Analysis-[YourCompany]-[Date].docx

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🎯 STEP 2: The Template Structure

Copy and paste the sections below into your Word document. Use Tables (Insert → Table) where indicated for side-by-side comparisons.

Section 1: Competitor Overview

Create a 4-column table: Competitor | Website | Market Share | Threat Level

Filling instructions:

• Direct: Sells exactly what you sell to the same people
• Indirect: Solves the same problem differently
• Emerging: New player or adjacent market mover

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Section 2: Product/Service Comparison Matrix

Create a 5-column table with your features as rows

Pro tip: Shade your company column in light green for quick visual reference.

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Section 3: Marketing & Positioning Audit

Use bullet points under these headers for each competitor

Competitor A: [Name]

• Tagline/Positioning: "[Their headline]"
• Primary Channels: [Where they advertise/market]
• Content Strategy: [Blog frequency, video, podcasts, etc.]
• Social Presence: [Follower counts, engagement rate estimates]
• SEO Keywords: [Top 3 keywords they rank for - use Ubersuggest or Ahrefs free version]
• Messaging Tone: [Professional/Casual/Technical/Playful]

Competitor B: [Name]

• [Repeat structure above]

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Section 4: SWOT Analysis (Per Competitor)

Create a 2x2 table for each major competitor

Competitor: [Name]

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Section 5: Pricing Strategy Breakdown

Create a simple comparison chart

Pricing Tiers:

• Your Company: $[X] (Tier 1) /$[Y] (Tier 2) / $[Z] (Tier 3)
• Competitor A: $[X] /$[Y] / $[Z]
• Competitor B: $[X] /$[Y] / $[Z]

Pricing Insights:

• Discount strategies: [Coupons, annual prepay, etc.]
• Hidden fees: [Setup costs, support tiers]
• Value-adds: [Free trials, onboarding, extras]

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Section 6: Strategic Action Plan

This is the most critical section—turn analysis into action

Immediate Actions (Next 30 Days)

• [Specific tactic to counter Competitor A's strength]
• [Feature to emphasize where Competitor B is weak]
• [Content gap to fill based on their keyword success]

Medium-term Strategy (3-6 Months)

• [Pricing adjustment or packaging change]
• [New channel to explore based on their success]
• [Partnership or feature development priority]

Competitive Advantages to Amplify

1. [Your unique strength vs. all competitors]
2. [Customer service differentiator]
3. [Technical/operational advantage]

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🔍 STEP 3: Data Gathering Checklist

Before filling out the template, gather intel from these sources:

Free Research Tools:

• Website: Their site, pricing pages, FAQ sections
• Reviews: G2, Capterra, Trustpilot, Google Reviews, Yelp
• Social: LinkedIn company pages, Facebook Ad Library (see their active ads), Instagram
• SEO: Google "site:competitor.com [keyword]" to see their content strategy
• News: Google Alerts for their company name

What to screenshot and paste into Word:

• Their homepage hero section (shows current positioning)
• Pricing page (shows revenue model)
• Top-performing blog posts (shows content strategy)

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💡 STEP 4: Analysis Framework

Once filled out, answer these three questions in a text box at the bottom of your document:

1. Where are we vulnerable? [Where could they take our customers?]
2. Where are they vulnerable? [Where can we steal market share?]
3. What's the whitespace? [What need is nobody serving well?]

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✅ Next Steps to Maximize This Template

To make this actionable immediately:

1. Start with 3 competitors max—don't overwhelm yourself. Pick your biggest threat, your closest alternative, and one "aspirational" competitor (bigger than you).

2. Schedule updates—Add a calendar reminder to review/update this document quarterly. Save new versions as Competitor-Analysis-Q1-2024, etc.

3. Share strategically—Distribute to sales teams (for objection handling), product teams (for roadmap input), and marketing (for messaging differentiation).

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Quick questions to customize this for your specific situation:

1. What industry are you in? (I can suggest specific metrics to track—SaaS needs different data than retail or services)
2. Is this for a specific product launch or ongoing monitoring? (I can adjust the template for project-specific competitive intel)
3. Do you need this for a presentation or just internal strategy? (I can add formatting tips for converting to PowerPoint or shareable PDFs)

Which section would you like me to expand on first, or would you like me to tailor this template for a specific type of business (e.g., e-commerce, B2B software, local service business)?

Get a Free Competitor Analysis Template in Word (Ready-to-Use)

Competitor analysis helps you benchmark your business against rivals, identify gaps, and spot opportunities. Here's how to take action immediately with free, editable Microsoft Word templates.

Recommended Free Downloads

These are professional, customizable .docx or .dotx files (editable in Word). No sign-up required for some; others need an email for instant access.

• HubSpot Competitive Analysis Template (Simple table format – best for beginners)

  • Download Word version
  • Sections: Table with your company + 3-5 competitors. Rows for attributes like strengths/weaknesses, pricing, features, market position. Fill top row with names, compare column-by-column.

• Smartsheet Templates (Multiple options, business-focused)

  Template	Key Sections	Download Link
  Small Business Competitive Analysis	Competitors list, target markets, products/pricing, media strategies, SWOT analysis	Word (.dotx)
  Competitive Analysis Landscape	Business factors (e.g., goals, company overview), competitor comparisons	Word (.dotx)
  Competitive Analysis Report	Website features (usability, content, navigation), adaptable for other areas	Word (.dotx)

  • Full list: Smartsheet Free Templates

• TemplateArchive (40 Variety Pack)

  • All Word (.doc/.docx). Options for SWOT, matrices, reports.
  • Pick one: e.g., Template 1, Template 10
  • Full gallery: 40 Free Word Templates

• Quick Direct Download: Basic Competitor Table (DOCX) – Rates competitors on market position, pricing, etc.

Step-by-Step: Download and Fill Your Template (5-10 Minutes to Start)

1. Choose & Download: Click a link above. Save as .docx (most are free; HubSpot/Smartsheet may prompt email).
2. Open in Word: Double-click the file. Enable editing if prompted (File > Info > Enable Content).
3. Customize Header: Add your company name, date, analysis purpose (e.g., "Q1 2026 Marketing Strategy").
4. List Competitors: Identify 3-5 (direct rivals). Use tools like Google, SimilarWeb, or Ahrefs for data.
5. Fill Key Sections (Common to most templates):

   Attribute	Your Company	Competitor 1	Competitor 2	Competitor 3
   Overview	Company size, founded year
   Products/Services	Key offerings, unique features
   Pricing	Tiers, discounts
   Market Share	Est. % or revenue
   Marketing Channels	SEO, social, ads
   Strengths	Bullet 2-3
   Weaknesses	Be honest!
   SWOT Summary	Strengths/Weaknesses/Opportunities/Threats
   Score (1-10)	Overall rating

6. Analyze & Add Insights: Highlight wins (green), gaps (red). Add a "Recommendations" section at bottom, e.g., "Match Competitor 2's pricing but beat on features."
7. Save & Share: Export as PDF for teams. Update quarterly.

Create Your Own Template from Scratch (If You Want Full Control)

1. Open Microsoft Word > New > Blank Document.
2. Insert Table: Insert > Table > 6 columns x 15 rows.
3. Add headers as in the table above.
4. Format: Bold headers, add colors/shading for readability (Home > Shading).
5. Insert SWOT quadrants: Below table, add 2x2 table for S/W/O/T.
6. Add charts: Insert > Chart > Radar chart for visual scores.
7. Save as "Competitor-Analysis-Template.docx".

This gets you actionable insights fast – e.g., "Our pricing is 20% higher; lower it to capture market share."

What industry or business type is this for (e.g., e-commerce, SaaS)? Who are your top 2-3 competitors? Any specific focus like pricing, social media, or SEO? Let me know to refine this or suggest tailored sections!