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Competitor analysis template figma

Quick Figma competitor-analysis template you can build in 10–20 minutes:

  1. Create a 1440×1024 frame titled “Competitor Analysis — [Project]”.
  2. Top row: Project name, date, target segment, and weighted scoring legend (e.g., Usability 30%, Features 25%, Price 20%, Growth 25%).
  3. Main area: Repeatable “Competitor Card” component (use Auto Layout, 3 columns). Each card contains:
    • Logo + one-line positioning
    • Key metrics: Price, MRR/estim., market share, funding
    • Feature checklist (toggle icons or a 1–5 score per feature)
    • UX snapshot (small screenshot + usability score)
    • Strengths / weaknesses bullets and quick recommendation
  4. Right column: Opportunity Matrix (X = Price, Y = Value), SWOT grid, and prioritized gaps list.
  5. Make the card a Component with Variants for “Primary/Secondary/Watch” statuses and color-coded badges.
  6. Use plugins: Google Sheets Sync or Table Paste to bulk-populate rows, Content Reel for logos, and Unsplash for screenshots.
  7. Publish as a Team Library, add comment-ready annotations, and export PDF for stakeholders.

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